ABOUT
Meet the Founders
High calibre marketing strategist helping business and marketing leaders grow their great ideas.
We're on a mission.
We exist to align profit with purpose, to connect consumers with brands with shared values.
For business leaders, our mission is to commercialise your marketing strategy to reach your business goals and identify new opportunities.
For marketers, our mission is to elevate your strategic nous. To help develop and commercialise your brand’s marketing strategy to realise business goals and deliver authentic customer experiences.
For audiences, our mission is to be inclusive of all people, through the words and the images we use. We encourage our clients to do the same with the work we deliver.
Tina Manolitsas
Founder / Director
A marketing strategist and digital marketing adviser. Tina has worked across diverse and multiple industries for over 25 years including B2B and B2C. Throughout her career, she has created multi-dimensional, award-winning marketing experiences for well-known local and global brands.
Tina acts as an advisor and mentor to company CEOs and executives, leader managers, business owners and marketing professionals. She is a strategic marketing consultant to brands, marketing and advertising agencies, not-for-profit and business owners. She forms a critical bridge between business leaders and customers to communicate complex topics with clarity and impact.
Tina is a published author and academic lecturing in business, marketing and digital marketing at leading Australian universities and institutes. She is a Non-Executive Board member and Company Secretary of Eastern Innovation (EI) and Non-Executive Board member of Women In Supply Chain (WISC). Tina is also a business judge for MBEA business awards, NSW Tourism awards, EI Pitch nights.
Tina is also a Partner & Lead Mentor at The Leaders Mentor.
Some brands Tina has done work for including Telstra, Australian Unity, ESTA, Symbion, Minfos, RAMS home loans, Mercedes Benz, EGL Environmental Group, Hot House Design, GS1, Fuel Agency, and Small Business Victoria.
Sharyn Perry
Founder / Director
Sharyn is a creative, result driven, marketing and communication strategist with a realistic and honest approach. With extensive senior leadership experience working in both B2B and B2C markets in local and international markets, Sharyn’s focus is on innovation to drive big brand ideas and connect audiences through traditional and digital marketing.
Her specialisation is building resilient marketing infrastructure to strengthen business productivity, transforming brands into thriving, vibrant, and sustainable businesses.
With over 20 years’ industry experience, Sharyn brings a wealth of knowledge, skill and real-world learnings to brand owners looking to develop marketing and communication strategies that deliver results.
Sharyn has structured, designed and delivered marketing programs for Dorel Juvenille GSEA, Snap Fitness, Ramler International, Sumo Power, GS1, Compaq, Telstra, Sony Music Entertainment Australia and L’Oreal Redken.
Backed by an amazing team of advisors and alliance partners.
We join forces with reputable bsuiness and marketing Advisors and Alliance Partners that are in alignment with our values. We value the commitment, the relationship we build and the trust we have in the work they do.
Our core capabilities together foster growth to create business opportunities. We work to deliver the best marketing services of the highest quality to you our clients and to give our collective clients a strategic and competitive edge. Become a an Advisor or Alliance Partner of FFMG.
If you would like to partner with us, fill out the form and will be in contact.
Q&A Series with the founders of FFMG.
Get insight into the minds of the people behind FFMG with our Q&A Series.
Through our Q&A we hope to do our bit to help everyone in a crisis like this and get a better understanding of the ‘new normal’ that businesses are facing.
We only showcase quarterly Q&A Series. The previous series is turned into frequently asked questions (FAQs) and answers.
April 2020 - ON WORKING WITH CLIENT MARKETERS & MANAGEMENT
VOICE RECORDING:
TRANSCRIPT:
We mentor Marketing Managers, Marketing Directors, Chief of Marketing, not because they lack skill, but recognise they don’t know it all and with support, they can grow and progress faster.
We advise CEO’s who want to better understand the role of marketing, in particular digital marketing. Having worked with many CEO’s, we help them decide on the marketing budget; the team required and how to align their marketing and business objectives.
We work alongside marketing teams as mentor, advisor, consultants to help them create the plan and strategy and hand over for the team to execute.
We form teams with specialised skills to help deliver critical projects and campaigns.
Different projects require marketing support; however, due to limited internal resources or skill, we are often engaged by different departments including operations, sales, and product managers to assist with projects that need marketing research and support.
VOICE RECORDING:
TRANSCRIPT :
With the growth of online and digital marketing tools and the introduction of new technologies such as artificial intelligence (AI), virtual reality, data science and more – the cost to employ full-time specialised skills is not realistic or smart.
Savvy marketers will establish a basic core team with both in-house and outsourced specialists to deliver key marketing activities, campaigns or projects. Today hybrid models have proven to produce greater success in shorter timeframes.
VOICE RECORDING:
TRANSCRIPT:
Mentoring – no one lives on an island; we all need a sounding board and support to learn and grow. Smart leaders will ensure internal champions support their staff and provide external mentors as the world of information and tactics are changing. Give your marketing team the support it deserves, and your return will double.
Consultant – workloads only increase as marketers grow their reach and adopt new channels of communication. Trying to manage everything and oversee staff is daunting; however, with the support of a marketing consultant, you can deliver more with more outstanding results. Its all about being strategically savvy to maximise output and return, and if both are there, then your investment is wise.
Advisor – businesses sometimes have problems or a challenge that needs working through with an independent voice that has walked the journey many times before. As advisors, we listen and guide you through the process providing observations and insights to go forth in the right direction.
VOICE RECORDING:
TRANSCRIPT:
As a leader, you should know the skills of your marketing team. For example, who are the strategists and planners, who are the creatives and tactical producers?
So, how do you know if you have a skilled strategist or planner? Good question. First of all, ask yourself ‘was our marketing plan and strategy well-crafted to deliver our business objectives?’. If the answer is ‘NO’, its time to engage a marketing strategist to create the marketing plan, marketing strategy and go-to-market plan for your team to execute. The end result will see your business both survive and thrive.
MAY 2020 - ADAPT MARKETING STRATEGY FOR COVID-19
VOICE RECORDING:
TRANSCRIPT:
Your messages should be helpful and positive. They must be considered and reflect how people are feeling at each stage. Initially, people felt scared and bewildered of the sudden change in lifestyle both at home and work. Now that people have adjusted to the new way of living, working confusion is set it around what the future will look like.
Messages are a combination of images and words, and both are equally important. Unless you offer a related medical product and a solution for COVID -19 avoid educating your audiences on information that is not related to your brand. On the other hand, it is ok to be silent and say nothing for a while, showing empathy and consideration of what your clients and audiences are experiencing and feeling.
As we move out of lockdown, rethink your current messaging and reflect on what your target audience is needing. For example, will your product and services remain useful and necessary to invest in, are they a luxury item or are your they a nice to have later? Whichever it is it’s about how your customers are feeling and not you, so make it about them.
VOICE RECORDING:
TRANSCRIPT:
You should review your marketing plan immediately, as your current strategies may no longer be effective. View it in the same way you would planning a six-month project – so create an interim six-month COVID -19 marketing plan and strategy. Your go-to-market plan should reflect your company’s revised objectives and ensure customers reactions and outcomes are no surprise.
Most importantly, please don’t sit on your laurels and assume your strategies can continue as they did before. Reflect how each team member has changed their own buying behaviours, their attitudes towards brands and what they expect from them now. Your customers are expecting you to consider their needs and desires when planning upcoming campaigns and promotions for your brand.
VOICE RECORDING:
TRANSCRIPT:
Marketers today are asked to create content that is out of their scope; however, in such times, everyone pitches in. Two key things to consider when writing your policy, firstly your internal procedures, what you’re implementing to protect staff and expectations and secondly use information from credible sources to ensure consistency of message.
Industry associations and groups and government sites are your key sources of information to reference and are authorities people want to listen too. The success of your policy is twofold, ask people to read the policy and sign and for everyone to acknowledge they effort staff make to protect each other.
VOICE RECORDING:
TRANSCRIPT:
Kindness is immune to COVID – 19 as is thoughtfulness and compassion. Without the severity of losing someone you love, the emotions you and your customer may be feeling is similar; isolated, lonely, uncertain of the future and financial security, confused around the best decisions for the family, the business, staff and the suppliers integral to your business.
Think about what your suppliers could offer you during this time that would be helpful?
Take a moment and consider the top three things that may help to ease your customers/clients burden with minimal impact to your business. Be creative and think broadly. Whatever you decide will benefit your business and brand reputation longterm. It’s also ok to step back and give space.