Our client’s objective was to create a new business model, migrating to a dual B2B and B2C model and leveraging its current service offering. The goal was to test the business case and launch a new B2C digital denture clinic.
To achieve these objectives, we aligned the business objectives with the marketing strategy to test the business case. Once proven we developed the marketing actions plan and Go to Market plan. Creating an integrated marketing campaign engaged local media and key associations to reach over one million seniors.
The business case to create a B2C retail business proved financially viable. It realised its initial investment within a month and a 500% return on objectives within six months. Advertising and promotions together with happy customer testimonials further increased bookings by 80%.